The Emergence Of Corporate Blogs
There has been an interesting emergence of corporations who are utilizing blogs to spread their message with viral marketing and buzz creation. Smart companies are driving interest in their products by using the web to create a brand identity that early product adopters gravitate towards.
Bloggers and Web 2.0 aficianados are driving the cultural zeitgeist nowadays and companies are wisely buying into the movement. Naturally, tech companies are leading the corporate charge. IBM is slowly working towards “official” employee blogs (utilizing wiki and not Lotus) as they sanction external employee blogs and blogs intended for internal consumption.
Sun Microsystems took the early lead in this space by creating a hosting service for their employees to officially blog about anything and everything. The COO writes one of the widest read blogs on the Internet.
Other tech companies are realizing the power of the blogosphere and the idea is spreading…quickly.